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Jack and Jill Magazines By Euphrates
You may only remember these magazines from trips to the dentist or doctor.
There was usually either a Jack and Jill or a Highlights there for you
to thumb through nervously while waiting for someone to open the door
and bark your name. I, like many kids, actually had a subscription for
many years and couldn't wait for them to show up in the mailbox.
In the '40s and '50s, Jack and Jill was a way to keep kids busy reading stories and doing crafts and puzzles when it wasn't normal to plant a child in front of a television. The crafts generally consisted of paper dolls or paper figures that you glue to cardboard and then cut out to make holiday scenes. There were also word games and regular features like Baba Yaga, Perky Puppet, Diz and Liz and "My Father is a ..." which let children boast about the accomplishments or occupations of their pops. I don't recall any "My Mother Maintains a Household Consisting of Six Children" pieces, but I stopped reading them in the early '70s. Some of the "My Father is a ..." articles were:
My Father is a Steelworker My Father is Skipper of a Sailboat My Father is TV's Mike Douglas My Father is a Banker My Father is TV's Bozo the Clown My Father is Ivan Tors My Father is Host in the Everglades My Father is a Policeman My Father is a King My Father Rents Trucks (bet he doesn't get to play with the kid above...) My Father is a Tiger Trainer My Father Draws Beetle Baily
In the '60s and '70s, the magazine started to feature more TV and movie-related stories/promos like Gentle Ben, The Jungle Book, The Banana Splits and Lancelot Link, and beautiful, color ads promoting Mattel toys like Barbie, Thingmakers and Liddle Kiddles. These issues and issues with uncut paper dolls and unmarked puzzles are the most popular with collectors and can bring up to $10-$15 at auction sites.