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By Euphrates
Colorforms There are standards in the toy industry for merchandising movies and TV shows, that have stood the test of time. You need to get your stars on lunchboxes, dolls/action figures, trading cards, halloween costumes, View-Masters and Colorforms.

Colorforms were first introduced in the late '50s by the Colorforms Company. For those of you unfamiliar with Colorforms, allow me to describe them for you. Let's say you just bought a Pee Wee Herman set. You open the box and you find a slick cardboard image of the Playhouse along with a sheet of paper-thin, flimsy, vinyl images. First, you are going to need to detach the images and shapes from the sheet, sort of like punching out paper dolls. Now, you are left with images of Pee Wee and the gang that will adhere, like magic, to the board. You can attach and detach them repeatedly until the board or the figures get dusty. Then, just clean 'em up and you're back in business!

The Colorforms folks also made Shrinky Dinks, the famous Colorform Aliens, Dress Up sets (kind of like the old paper dolls and tabbed-dress sets, but using Colorforms dresses and a slick, cardboard doll) and Print Putty. Print Putty exercised the Silly Putty Pressed onto the Funnies from the Sunday Comics syndrome.

Some of the earlier sets were a basic shapes collection, Popeye and Sleeping Beauty. The most popular offerings are KISS, The Wizard of Oz and The Green Hornet. Colorforms are still released regularly today, whenever there is a popular movie or TV show that can be exploited. Here is a partial list of some of the Colorforms and Colorforms influenced sets from the last 40 years.

Addams Family
Battlestar Galactica
Betty Boop
Black Hole
Buck Rogers
Cabbage Patch Kids
California Rasins
Castle Dracula Monster Set
Chitty Chitty Bang Bang
Curious George
David Cassidy
Dennis the Menace
Dick Tracy
Donny and Marie
Dukes of Hazzard
Evel Knievel
Flash Gordon
Fuzzy Felt by Allan Industries Ltd. 1966
GI Joe - '80s
GI Joe - Adventure Team
Green Hornet - very popular
Happy Days
Holly Hobbie
Incredible Hulk
Kermit the Frog
King Kong
Kiss - very popular
Knight Rider
Land of the Giants
Liddle Kiddles
Little Lulu
Lone Ranger
Mary Poppins
Masters of the Universe
Michael Jackson
Mickey Mouse
Miss America
Miss Ballerina
Miss Cookie's Flower Garden
Miss Piggy
Mork and Mindy
Nanny and the Professor
New Kids on the Block
Pac Man
Pee Wee Herman
Planet of the Apes
Power Rangers
Rainbow Brite
Raggedy Ann
Sesame Street
Sleeping Beauty
Small Soldiers
Space: 1999
Star Trek
Star Wars
Teenage Mutant Ninja Turtles
Toy Story
Ultra Man
Welcome Back Kotter
Winnie the Pooh
Wizard of Oz - HTF
Wonder Woman
Yogi Bear

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